Towards the middle of last year, the world saw an
unprecedented rise in oil prices. People that were financially comfortable
driving large gas guzzling off roaders were caught out, and saw the urgent need
to downsize. Although this crisis affected the whole world it was particularly
harmful on US auto sales as large numbers of people prefer big thirsty SUV’s
and pick ups. As the market headed towards downsizing-Fast-GM saw that it was
severely lacking in that market segment. The Cruze was already on the table as
a future product but it was at least 2 years away.
What is currently happening to GM is only a product of years
of neglect to smaller fuel efficient cars, and Chevrolet’s primary weapon to
fight the recession and come out safe and sound is the all new Cruze, GM’s
first truly global model, and a product that unfortunately is a little late,
but is miles ahead of mid-sized Chevy’s of the past even though it’s currently
being built in Korea, at GM Daewoo, GM’s Korean outfit.